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“Robert Cheeke drives a stake through the common approaches to reducing animal suffering with his bold, straightforward argument that we can’t just be well-intentioned, but we must also be highly impactful with our actions. The Impactful Vegan is a provocative guide with an indispensable framework to help animals, making it a must-read for everyone.”

Rich Roll, author of Finding Ultra and host of The Rich Roll Podcast


“The stories of animal advocates and effective animal charity organizations in The Impactful Vegan will inspire you to take your animal advocacy to the next level.” 

Carleigh Bodrug, New York Times bestselling author of PlantYou 

“Science has settled the question: eating a whole food, plant-based diet stacks the deck in favor of longevity. In this new book Robert gives us several more beautifully argued reasons to eschew the bacon and chew more plants.” 

Dan Buettner, National Geographic Fellow and #1 New York Times bestselling author of The Blue Zones

“Cheeke's work serves as a beautifully articulated guide, empowering us to extend our reach and deepen our commitment to a world where empathy towards all beings is the norm.”

Robbie Lockie, cofounder of Plant Based News

“Robert Cheeke writes a clever and practical guide to advocate for animals, with unique strategies that are designed to make the greatest impact.”

Kathy Freston, New York Times bestselling author of Quantum Wellness, Veganist, and The Lean

“What I love about Robert is that he helps us realize that we are all in the position to make an impact for animals, for the planet, and humanity.”

Tabitha Brown, #1 New York Times bestselling author of Feeding the Soul (Because
It’s My Business)
, Emmy Award–winning actress, and “America’s favorite mom and

“Robert Cheeke is PlantStrong for the animals, and he exemplifies, in all the best ways, the meaning of an impactful vegan. Check out The Impactful Vegan to make a difference in the lives of others.”

Rip Esselstyn, New York Times bestselling author of Plant-Strong

“The Impactful Vegan will give you a serious dose of rounded hope—and show you how
easy it can be to make the world a better place.”

Ocean Robbins, cofounder of Food Revolution Network and author of Real

“With The Impactful Vegan, Robert Cheeke has created a one-stop-shop for information on all things vegan, the impact of diet on the environment, the tragic animal suffering, and
everything the modern age vegan and non-vegan alike can reference in an instant.”

Phil Collen, co-lead guitarist of Def Leppard

About Robert

Robert Cheeke grew up on a farm in Corvallis, Oregon where he adopted a vegan lifestyle in 1995 at age 15. Today he is the author of the books, Vegan Bodybuilding & Fitness, Shred It!, Plant-Based Muscle, and the New York Times bestseller, The Plant-Based Athlete. He is often referred to as the “Godfather of Vegan Bodybuilding,” growing the industry from infancy in 2002, to where it is today. As a natural bodybuilding champion, Robert is considered one of VegNews magazine's “Most Influential Vegan Athletes.” He tours around the world sharing his story of transformation from a skinny farm kid to champion vegan bodybuilder. Robert is the founder and president of Vegan Bodybuilding & Fitness and maintains the popular website, Robert lives in Colorado with his wife and two rescued Chihuahuas.

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Robert's Upcoming Events

Holistic Holiday at Sea Vegan Cruise


March 2, 2024 to March 9, 2024


Planted Expo

Toronto, Ontario, Canada
March 23, 2024 to March 24, 2024

Seattle, Washington
April 20, 2024 to April 21, 2024

Vancouver, Ontario, Canada
June 1, 2024 to June 2, 2024

Animal & Vegan Advocacy Summit

Seattle, Washington
May 16, 2024 to May 19, 2024

Winnipeg Humane Society's Athletes for Animals

Winnipeg, Manitoba, Canada
May 25, 2024

The Vegan Superhero Retreat

Reeders, Pennsylvania
August 28, 2024 to September 1, 2024

Plant-Based Nutrition Healthcare Conference

Anaheim, California
September 20, 2024 to September 23, 2024

Reducetarian Summit

Dallas, Texas
October 24, 2024 to October 27, 2024

American College of Lifestyle Medicine Conference

Orlando, Florida
October 27, 2024 to October 30, 2024

About the Book

When it comes to reducing animal suffering, many people aren’t sure where to start or which options are most beneficial—Charitable donations? Volunteer work? Dining at vegan restaurants? Meatless Monday? But the truth is that you have far more power than you think to make a real difference.

Inspired by the effective altruism movement, The Impactful Vegan teaches readers how to audit their impact and follow methods that have been scrutinized, evaluated, and determined to do the most good for animals.

From trusted vegan activist and motivational speaker Robert Cheeke, this in-depth guide will show you just how easy it is to help animals and protect the Earth, by breaking down:

  • How to identify the best organizations and volunteer efforts
  • Why supporting for-profit vegan businesses is vital
  • Why some approaches to promoting animal rights and veganism aren’t helpful, and in fact, could be harmful for animals, despite best intentions
  • How to choose a career path that aligns with your values and helps you meet your goals
  • How influencers can build a personal brand and leverage it to promote veganism

Some of these actions are easier and more important than one might think, and armed with this knowledge you can put your ethics into action. This book will help you help animals every day.

Robert Cheeke + The Vegan Gym

The Vegan Gym is on a mission to help 1,000,000 vegans get into the best shape of their lives because we believe that the more healthy, fit vegans there are in the world, the faster veganism will spread. Let’s work together to inspire change, spread compassion, and challenge the status quo.

About The Vegan Gym